Within our website, we use new words such as SEO, AI Indexing and GEO. In marketing advertisements, you will see the phrase “SEO IS DEAD”. Since early 2024, many website owners have seen their Google ranking slip and ask “Why”? Simply put, the digital landscape has changed. Search engines such as Google no longer rely on “keywords” – there is a new sheriff in town!

In order for our clients to understand what LMS can do to increase their website’s visibility, it is important to have a basic knowledge of the new sheriff’s playbook. Below is a short outline of what services LMS can provide: 

  1. SEO (Search Engine Optimization)

  • Definition: The practice of optimizing websites and content to rank higher in search engine results (Google, Bing, etc.).
  • Focus: Keywords, backlinks, technical site structure, content quality, user experience.
  • Goal: Drive organic (non-paid) traffic from search engines.
  • Key Point: SEO works by aligning with how search engines crawl, index, and rank pages.

  1. AI Indexing

  • Definition: The process of AI systems (like large language models, AI search, or chatbots) gathering, parsing, and storing information from websites or datasets so they can deliver relevant responses.
  • Focus: Structured data, natural language processing, semantic understanding, embeddings, knowledge graphs.
  • Goal: Make information machine-readable and contextually useful for AI-driven platforms.
  • Key Point: Instead of just keyword ranking (like SEO), AI indexing emphasizes meaning, context, and relationships between data.

  1. GEO (Generative Engine Optimization)

  • Definition: A newer concept: optimizing content specifically for generative AI engines (like ChatGPT, Gemini, Perplexity, etc.) so your business, brand, or product is surfaced in AI-generated answers.
  • Focus: Formatting information so it’s accessible to AI crawlers, ensuring structured clarity (FAQs, schemas, knowledge bases, authoritative sources).
  • Goal: Be cited, mentioned, or recommended by AI assistants in conversational answers.

Key Point: GEO is to generative AI what SEO is to search engines, but AI engines don’t just list links; they synthesize data and give a full user journey.

Ed’s Conclusions

✅ Simple Analogy:

  • SEO = Optimizing for Google search pages.
  • AI Indexing = The process AI uses to digest and understand information.
  • GEO = Optimizing so AI engines (like ChatGPT) choose your content when generating responses.

 For a deeper understanding of how LMS can optimize your website for more visibility, please give us a call or drop us an email.